NPR Music 10th Anniversary

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When NPR Music turns 10, you need to have a party to celebrate. A concert was held at the 9:30 Club in Washington, DC and a lineup of big name musicians came to toast a decade of music discovery. This branding was used for the promotion of ticket sales and the creation of merch sold at the event. The cake features musicians of all genres, reflecting the big tent approach that NPR Music takes towards its music coverage.